Jennifer Breithaupt leads the consumer brand at Citi, one of the top banks in the world. She makes marketing a true driver of revenue at Citi by creating brand experiences that engage customers with emotion. “We have really tried to stop doing what we had been doing historically and shift toward thinking of ourselves as that company that’s really thinking about the consumer in a more emotive manner,” she said. “You’ll see a lot of our initiatives are focused on infusing emotion into everything we do.” Read more on




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