We all track the basic metrics, and we’re all focused on ROI. But there are additional metrics that are important to the business. Metrics like Customer Lifetime Value, Lead Quality and Length of Sales Cycle are 3 of 6 more metrics that we can calculate to bring in more sales while being mindful of cost. Have you taken the time to calculate these for your business? What has been the impact? Read more at SmallBizTrends.com.