Is your company data-challenged? You’re not alone. B2B firms have many challenges facing the use of their data, according to a study conducted by Forrester Consulting on behalf of Dun & Bradstreet. Struggles include trusting that their customer data is complete and accurate, integrating and sharing data across the organization, and bridging the gap between access to data and the ability to find insights. Read more on MarketingCharts.com.

Your email address will not be published. Required fields are marked *

*

This site uses Akismet to reduce spam. Learn how your comment data is processed.