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Home > Blog > Page 2

9-Point Checklist to Get More Clicks for Your Email Marketing

Reducing the perceived cost of clicking on your emails will lead to more clicks from potential customers. There are various ways of reducing the perceived cost, including using the right tone in your content,...

Read more April 16, 2018 at 6:13 pm johnnyaustin

The Future of Customer Experience Is AI: Are You Ready?

Is there a way to effectively integrate AI into the customer experience (CX)? This article highlights a few emerging applications of AI, and includes recommendations on how to implement and avoid pitfalls. Read more...

Read more April 10, 2018 at 4:51 pm johnnyaustin

Strategic Social Media Is Essential For Driving B2B Sales

Do you think social media isn’t serious enough for your B2B prospects? Think again. You need to meet your prospects where they are, and they’re definitely on social media. Read more on Forbes.com.

Read more April 3, 2018 at 1:05 pm johnnyaustin

Get Hired Event Recap March 19, 2018

If you’re looking to break into a career in marketing, or to move up in the marketing world, the American Marketing Association’s Get Hired event on March 19 at WQED was the place to...

Read more March 28, 2018 at 3:13 pm johnnyaustin

March Volunteer Spotlight: Jackie Hantz

At AMA Pittsburgh, we can’t operate without the amazing volunteers who donate their time and effort to our organization. March’s volunteer spotlight is shining on Jackie Hantz. We thank her for all that she...

Read more March 23, 2018 at 1:37 pm johnnyaustin

5 Reasons Why Centralizing Your Marketing Data Should Be A Top Priority

Looking to reduce your time spent reporting on data? How about free up a significant portion of your marketing budget? Or foster a data-driven culture? If this checks all boxes for you, take a...

Read more March 20, 2018 at 4:10 pm johnnyaustin

5 Keys to Survive an Online Personal Brand Attack

By: David Hagenbuch ​Turn an exercise in self-defense into an opportunity for brand building ‘Hagenbuch gets it wrong again.” Those words hit me hard as I read a harsh response to one of my weekly...

Read more March 13, 2018 at 1:44 pm johnnyaustin

Generation-C Gives Rise to the Age of Assistance

Does your marketing speak to “Generation-C”? Generation-C is a group of highly connected, mobile-first customers who have rising expectations for on-demand assistance. They are grouped by behavior, not by age or other demographics, so...

Read more March 6, 2018 at 2:16 pm johnnyaustin

Infographic: It’s Not Just Millennials Who Are Glued to Their Phones

Need more support for your mobile-first strategy? How about specific information about mobile usage for your target demographics? Check out this infographic on how different age groups use mobile, courtesy of AdWeek.com.

Read more February 28, 2018 at 1:50 pm johnnyaustin

5 Reasons Why Demographic Targeting Is Out and Behavioral Targeting Is In for 2018

We’re so used to hearing about segments in terms of their age groups, but individuals within those groups can be at different stages of their lives. Targeting using behavioral patterns makes more sense. Read...

Read more February 21, 2018 at 1:48 pm johnnyaustin
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