Reducing the perceived cost of clicking on your emails will lead to more clicks from potential customers. There are various ways of reducing the perceived cost, including using the right tone in your content,...
Is there a way to effectively integrate AI into the customer experience (CX)? This article highlights a few emerging applications of AI, and includes recommendations on how to implement and avoid pitfalls. Read more...
Do you think social media isn’t serious enough for your B2B prospects? Think again. You need to meet your prospects where they are, and they’re definitely on social media. Read more on Forbes.com.
If you’re looking to break into a career in marketing, or to move up in the marketing world, the American Marketing Association’s Get Hired event on March 19 at WQED was the place to...
At AMA Pittsburgh, we can’t operate without the amazing volunteers who donate their time and effort to our organization. March’s volunteer spotlight is shining on Jackie Hantz. We thank her for all that she...
Looking to reduce your time spent reporting on data? How about free up a significant portion of your marketing budget? Or foster a data-driven culture? If this checks all boxes for you, take a...
By: David Hagenbuch Turn an exercise in self-defense into an opportunity for brand building ‘Hagenbuch gets it wrong again.” Those words hit me hard as I read a harsh response to one of my weekly...
Does your marketing speak to “Generation-C”? Generation-C is a group of highly connected, mobile-first customers who have rising expectations for on-demand assistance. They are grouped by behavior, not by age or other demographics, so...
Need more support for your mobile-first strategy? How about specific information about mobile usage for your target demographics? Check out this infographic on how different age groups use mobile, courtesy of AdWeek.com.
We’re so used to hearing about segments in terms of their age groups, but individuals within those groups can be at different stages of their lives. Targeting using behavioral patterns makes more sense. Read...