Stan Phelps, is the Founder of He is a TEDxSpeaker, Forbes Contributor,and IBM Futurist that focuses on customer experience and employee engagement. Throughout his career Stan held many marketing leadership roles with adidas, International Management Group, PGA of America,and Synergy.

He’s the author of sevenbooks: Purple Goldfish, Green Goldfish, Golden Goldfish, Blue Goldfish,Purple Goldfish-Service Edition, Red Goldfish, and Pink Goldfish.They all focus on the little ways to drive differentiation, increase loyalty, and promote positive word of mouth. He has spoken at over 300 events in 16 countries.

Stan holds a JD/MBA from Villanova University and a Certificate in Achieving Breakthrough Service from Harvard Business School. He lives in Cary, North Carolina with his wife Jennifer two boys Thomas and James.

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