Pittsburgh AMA Collegiate Marketing Plan Competition
Co Chairs: Deb DeLong, Chatham University/ Paige Beal, Point Park University
Event Time, Date, & Location
9:30am–3pm, Friday April 5, 2019 in the Lawrence Hall Ballroom at Point Park University (3rd floor, 201 Wood St)
Marketing faculty at participating universities work with student teams on a marketing plan case provided by the Pittsburgh AMA Higher Education Outreach committee. The work on the marketing plan can be as part of a course, club activity, or independent program.
Teams compete in three rounds of judging.
Round 1: Each team submits a written marketing plan report (see guidelines below) to be scored in the first round of judging.
Round 2: Each team develops a poster display of their marketing plan (see guidelines below). The second round of judging will be held at Point Park University on April 5th. Combined scores on the written marketing plan the posters on site determine five finalist teams and up to five honorable mention teams.
Round 3: The third and last phase requires the five finalist teams to present their marketing plans in PPT format to the panel of judges.
The resulting cumulative scores (plan, poster and presentation) determine the three award winning teams and prizes: $300 for First place, $200 for Second place and $100 for Third place
To see the full rules & guidelines, click here.