Heinz North
America Job Description
For: Associate Brand Manager
| Company Profile: |
Heinz is the most global U.S.-based food company, with a world-class portfolio of powerful brands holding number-one and number-two market positions in more than 50 countries. The Heinz brand is a $2.5 billion global icon and Heinz's top-15 power brands account for two-thirds of annual sales. |
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| Job Title: |
Associate Brand Manager |
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| Summary: |
The overall role of brand management is to create consumer demand for Heinz Products. They are responsible for formulating the brand's long-term strategy and developing and executing marketing plans. They define the brand's pricing, packaging, trade merchandising, advertising and promotion strategies and allocate the budget accordingly. They execute marketing initiatives in support of long term strategies through leadership of the business unit team. They are accountable for delivering the brand's profit, volume and market share objectives. This position assists the business unit team on assigned brands or will manage smaller brands in all aspects of the P&L. |
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| Responsibilities: |
Closely monitors and analyzes sales volumes, market share trends and competitive activity.
Develops and executes promotional initiatives to profitably increase consumption within budgeted parameters.
Continually reviews all elements of the marketing mix, including product formulation, price, packaging and promotion to optimize sales, share, profitability and build brand equity.
Assists in developing and executing the annual marketing plan to achieve share, volume and profit objectives.
Coordinates product management and/or cost reduction projects with internal and external resources to achieve results (product development, production planning, trade promotion, sales, market research, consultants and advertising agencies).
Assures effectiveness of marketing programs by completing post promotion analysis of consumption and shipment data and comparing results to established objectives.
Leads multifunctional teams in executing key brand initiatives.
Develops the personal skills and gains functional experience to assume Brand Manager responsibilities. |
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Qualifications:
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BS/BA degree in a business related function with 4 years Consumer Products (CPG) Industry experience or MBA with a concentration in Marketing and 1-3 years experience in CPG Industry. Strong business acumen, financial and analytical skills. Excellent verbal and written communications and a passion for marketing food is essential.
At Heinz, we have an entrepreneurial spirit, where employees are challenged every day to exemplify our vision through their innovation, dedication, and integrity. We attempt to hire the best, and therefore, expect the best. If you are ready to meet this challenge, we invite you to join our team!
Heinz offers competitive salary, excellent benefits and an environment conducive to professional growth and advancement. Heinz is an Equal Opportunity Employer, M/F/D/V – Taking pride in diversity.
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| Web-Site: |
www.hjheinz.com |
| Contact Information: |
Cheryl Mikolay
Manager,
Human Resources
Heinz North America
357 6th Avenue
Pittsburgh, PA 15222
Office: 412-237-0251
Fax: 412-658-1340
cheryl.mikolay@us.hjheinz.com |
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