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AMA Members Only Online Resources
Visit the AMA Pittsburgh chapter board members’ favorite
AMA site links for online marketing resources. Enrich your
professional knowledge by accessing the broad array of on-line
AMA marketing resources. These many resources can be easily
accessed by chapter members through the quick links provided
below.
Shared
Interest Groups (SIGs)
Connect into internet-based communities of AMA members,
organized around a common interest area, sharing ideas,
knowledge, and experiences with others in the field. This
ongoing interaction about real marketing challenges and
specific on-the-job questions is a valuable peer network
to tap into. The SIG archives allow you to search for a
discussion topic of particular interest, at your convenience.
Webcast
Seminars
Learn new ideas through AMA webcast seminars that bring
industry leaders to your desktop, covering the hottest issues
of marketing. Visit our vast archives; pick the topic, the
time, the place – at work, on the road, or at home
- and plug into the latest marketing ideas.
Member
Resource Center
Hot Topics, Industry Specific, Strategic Marketing Forum,
Knowledge Center...visit these areas within the Member Resource
Center as a gateway to the greater marketing community and
access the vast pool of marketing knowledge and experience
in the form of essays, white papers, case studies, articles,
best practices, publications.
Member Directory: AMA
Pittsburgh (login above) or AMA
National
Extend your professional network and search among the 38,000
AMA members or connect with the local AMA Pittsburgh members.
Best
Practices
Learn from other’s experience. Find expert guidance
on marketing topics such as Advertising, Internet Marketing,
CRM, Marketing Research, New Product Development, Public
Relations, Marketing Strategy, and more.
AMA
Publications
Search current and archived marketing publications –
AMA newsletters, Marketing News, Marketing Management, various
marketing journals, AMA Bookstore, AMA Blog, and more.
Check www.marketingpower.com for additional AMA marketing resources.
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