| 1. News and Information – Members
receive 20 issues of Marketing News every year,
as well as online versions of Marketing Matters. |
$100
(Subscription price for non-members) |
| 2. Industry-Specific Knowledge –
Professional and academic members receive one
free publication of their choice, and can select
from well-renowned publications including Journal
of Marketing, Marketing Management, Marketing
Health Services, Journal of Marketing and
others. |
$70
(Annual subscriptions begin
at $70) |
| 3. Networking – Members
can join one of the many Special Interest Groups
(SIGs), free of charge, including Internet Marketing,
Brand Strategy, B-to-B Marketing and others. |
$20 |
| 4. Knowledge – Members
can access a comprehensive library of case studies
for FREE. In-depth case studies can cost $5,
$10, and often more. |
$35
(Based on buying three case
studies/year elsewhere) |
| 5. More Knowledge – Members
have access to a wide variety of reports and
articles on the hottest topics of interest, written
by key marketing experts. |
$60
(Based on a $5/month subscription
fee to an online marketing service) |
| 6. Discounts – Members
get discounted pricing on the latest books and
publications through the AMA Bookstore. |
$15
(10% discount on five books) |
| 7. Professional Growth – Members
can save up to 43% on more than 70 AMA events
and conferences. |
$265
(Price of a Hot Topic Seminar:
$760) |
| 8. Connections – Members
receive the M-Guide, a directory of popular marketing
services, including those of companies employing
and owned by AMA members. AMA members can post
their company free! |
$95
(The cost of a basic listing
in M-Guide) |
| 9. Credibility – Members
can elect to become a Professional Certified
Marketer at a 30% savings. |
$160
(Regular price for non-members:
$535) |
| 10. Local Event Savings –40%
AMA member discount on all local lunch and special
events. |
$180
($20 savings for each event) |
Total
Savings: |
$1,000 |
