JUDGING PROCESS

The AMA Marketer of the Year Committee, led by co-chairs Patti Tavelli and Jennifer Ashley, sent out a call for nominations to a select list of high performing western Pennsylvania brands that have demonstrated marketing excellence in 2009.  A general call for nominations is underway in which others can submit an entry through mail or online.

Our esteemed panel of judges are respected marketing leaders in academia and business in the Pittsburgh region.  As nominations come in, our judges will score each one based on the Judging Criteria and deem one worthy of a Marketer of the Year in their specialized industry.  Once all individual votes are tabulated, a simple majority vote will be made to determine the overall Marketer of the Year for 2009.

2009 JUDGES

The judges of the Marketer of the Year Awards bring years of experience and knowledge from the business and marketing world. They understand the need for strong business acumen and marketing excellence and direction to promote healthy brands in the marketplace.

The judges, who will select Marketer of the Year finalists and overall winner, include the following respected marketing leaders:

Dr. John Mather, Executive Director, Masters Programs; Teaching Professor of Marketing, Carnegie Mellon Tepper School of Business

Dr. Parimal Bhagat, Chair and Professor of Marketing, Indiana University of Pennsylvania

Dr. Deborah DeLong, Associate Professor of Marketing, Chatham University