MARKETER OF THE YEAR NOMINATION
RULES AND REGULATIONS

Each entry must include answers to the five judging criteria questions below. Responses must be typewritten on 8 1/2” x 11” plain paper, on a maximum of three pages. Judges will score each entry according to the point system outlined below. The entry with the highest total number of points in each category is the winner, however the judges retain the right to not proclaim an industry winner if a registrants overall point total is not satisfactory.

1. Business Problem/Opportunity (10 points)
What was the basic problem to be solved or situation to addressed by the marketing program? Highlight internal and external constraints.

2. Objectives (10 points)
What objectives were established to solve the problem or address the situation? Judges will assess points based on whether the objectives are sound, clear and measurable.

3. Strategy (20 points)
What was the strategy for achieving the objectives? Judges will assess points based on how well the strategy is defined, and how well it resolves the problem or situation being faced by the organization. Judges will also examine the organization’s selection of target market(s) and message positioning.

4. Tactics (20 points)
What individual tasks and/or promotional tools were used, e.g., print, radio, television, outdoor, direct mail, public relations, etc? Judges will assess points based on how well the tactics are defined and how appropriate the tactics relate to the strategy.

5. Results (40 points)
What were the results of this effort? Judges will score this section based on how effective the entry was in achieving the stated objectives and producing the results that solved the problem or addressed the situation. Because marketing is about results, this criterion will be weighted more heavily than the others. Therefore, a thorough description of the results is especially important to the overall score. This year’s award competition is based on promotional tools: radio, television, outdoor, direct mail, print, and interactive media.

*You may include extra materials such as printed samples of web pages or other images for the entry, URLs for web sites or digital materials on a CD-ROM. Multimedia may be submitted on a CD-ROM or VHS videotape. CD-ROM must be Microsoft Windows (2000 or later) compatible. VHS videotape must be viewable on standard American VCR machines.

HOW TO ENTER

1. Answer Judging Criteria Questions above.
2. Include payment (credit card or check) for all entries. Entry fees are as follows:
1. AMA Members $50 per entry
2. Non-Members $100 per entry
3. Send entries in no later than Noon Friday, November 30, 2007. 
   No entries will be accepted after this time.

All winners will be honored at the First Annual Marketer of the Year Awards Ceremony on Wednesday, December 12, at LeMont, 1114 Grandview Avenue on Mount Washington. The holiday luncheon will start at approximately 12:00 p.m. Attire is Business or Cocktail.