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Goals for Marketing Professionals to Set in 2021

As marketing professionals, we’re always looking for the next best thing we can do to improve our skillset. Marketing is an everchanging field, with new and relevant technologies arising daily. Finding ways to improve on your skillset and setting new goals for the coming year may seem like a difficult task. However, there are so many ways to practice continuous learning and set realistic and achievable goals for the coming year. Whether you’d like to expand your skillset into Photoshop, attend more networking events, join an organization, or so on, these are all extremely obtainable goals. Find out how below!

Attending Networking Events

Although COVID-19 is still an extremely relevant and pressing issue, networking events have adapted to the circumstances. What once used to be an in-person mingle has now quickly taken to virtual events. But we, as marketing professionals, have also adapted to the circumstances. Taking part in virtual networking events may not seem beneficial, but it’s actually the complete opposite. Virtual events have helped to make networking more convenient, as these events can all be done from the comfort of your own home. They can help you to meet other industry professionals, mingle on new and relevant topics within the marketing realm, and talk about the struggles and triumphs you’re currently experiencing.

Jaclyn King, Jamie Orlando, and Ashley Foster at a Marketing Networking Event

Getting Marketing Certifications

Continued education is so important, especially when you’re a marketing professional. Trends and technology are everchanging, and marketing certifications can help you to keep up with the times. Whether it’s an aspect of marketing that you feel you’re already familiar with, or something completely new and different that you’ve yet to pursue, you’re bound to learn something new and exciting by pursuing a certification.

There are so many different certifications you can receive, such as those through HubSpot, Google, Hootsuite, Coursera, or even through the American Marketing Association itself. For more information on certifications and which are most worthwhile, check out one of our previous blogs here, https://www.amapittsburgh.org/2020/04/17/marketing-certifications/.

Upgrade Your Role within your Organization

Advancement is so important and should be one of the biggest professional goals that you have on your radar. Looking for ways to upgrade your role doesn’t necessarily need to mean getting a new job title or applying for new positions. It can also be taking on new tasks or job duties in your current role. As marketing professionals, it’s important to keep yourself involved, and many employers today would jump at the opportunity for you to take on more tasks. By doing so, you’re not only setting yourself apart from your co-workers, but you’d be showing yourself as a go getter. Who knows, when an opportunity for advancement does present itself, you may be putting yourself into the perfect position to be the one considered for the job!

Learning a New Skillset

What’s something you’ve always wanted to learn in your career, but haven’t taken the time to do? Maybe it’s working in Photoshop, HTML coding, or video creation. Regardless of what it is, there’s no time like the present! Start working towards these goals and branching out to learn new skillsets. You could take an online training course, or maybe even sign up for a class at your local community college. Knowledge is power, and the more you put into it, the more you’ll get out!

Person on a computer with a coffee working on their skillset

Although setting goals may seem like a difficult and tedious task, there’s no time like the present! Start to think of your future dreams and ambitions and set goals that will help you to reach them. Get involved, take on new job tasks, get a marketing certification, start learning new skillsets. Everything you do today will help to set you apart tomorrow!

If you’re interested in taking on something new, consider joining the AMA – Pittsburgh Chapter! You can visit our Volunteer page here for more information.

Professional Headshot of Jaclyn King, a Marketing Communications Specialist


Meet the Author: Jaclyn King

Jaclyn King is a Marketing Communications Specialist at Butler Technologies. Butler Technologies is a printed electronics solution provider that develops User Interface and Printed Electronics.

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