Branding in the New Normal Regardless of when and how things get back to “normal,” a “new normal” is here and brings with it unprecedented change in how brands need to position themselves before...

Meet Ron Baumiller! Ron is currently the President-Elect of the AMA Pittsburgh Chapter and serves on the Board of Directors. As a long-time member of the AMA both here in Pittsburgh and in Boston,...

Identifying Your Target Market It’s no surprise that with the current state of the world, defining your target audience is important now more than ever. No one can target everyone, and they shouldn’t try...

Meet Mackenzie Farone-Waite! Mackenzie is currently our Co-VP of Communications for the American Marketing Association – Pittsburgh Chapter. Although she is a relatively new member of the AMA, she’s become an instrumental part of...