Struggling with the question of how long is too long for caption copy? Wondering how to make your Dynamic Ads stand out? Not sure how to use InMails effectively? View this infographic on MarketingProfs.com.

Is your company data-challenged? You’re not alone. B2B firms have many challenges facing the use of their data, according to a study conducted by Forrester Consulting on behalf of Dun & Bradstreet. Struggles include...

Too many organizations create content then later worry about SEO. But is that the best process? It can be easier and generally preferable to keep the end goal in mind before starting to create...

By: J. Walker Smith For all the hand-wringing people do about the evils of digital devices and technologies, we can’t forget the convenience they afford us Unplugging is the new craze, but few people are...

We all track the basic metrics, and we’re all focused on ROI. But there are additional metrics that are important to the business. Metrics like Customer Lifetime Value, Lead Quality and Length of Sales...