June 23, 2020 By: Zack Kutchma – Aspiring Marketing & Brand Leader | Technologist, Entrepreneur, & Storyteller | Future “Gordon Ramsey” of Marketing Apple has always been known for continuously reinventing the customer experience...
We all know that measuring a multi-channel strategy is necessary to calculate ROI, but how exactly do we actually measure such a strategy? Follow these five steps to get you started. Read more on...
Alexa, how do I create a strategy for you? With voice commerce expected to sharply increase over the next few years, you’re missing out if you fail to create a strategy for Alexa and...
By: David Krajicek There is no dearth of data for marketers to draw conclusions from, but building insights that drive smart decisions is a more nuanced and valuable skill. My college career was a whirlwind...
Remarketing or retargeting ads that follow you around the web can be creepy, but can transparency make them feel less creepy? Would you be more willing to click if you knew why you were...