Meet Emily Munk! Emily is currently the Vice President of Communications for the American Marketing Association – Pittsburgh Chapter. She joined the Pittsburgh Chapter this past year and was involved previously with her alma...
Why Video is the Future of Marketing Put yourself into this scenario: You’re given the ultimatum to watch a 10-minute video or to read a 10-minute article. Which would you choose? I’m sure the...
Meet Carlos Tribino! Carlos is the Vice-President of Membership for the AMA – Pittsburgh Chapter and he serves on the Board of Directors. Although relatively new to the organization, Carlos has strong hopes for...
What’s in a Tagline? How do you pack in a brand’s storyline, its mission, vision, culture, background and unique selling proposition into a handful of characters? Welcome to the world of tagline development, the...
Adapting Your Marketing Strategy to Reach Different Generations When it comes to developing a marketing strategy for your business, it can be overwhelming determining where to start. Most businesses today that operate as a...