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March 2021
Marketing Mondays – Practical MarTech Stack Management
Building and managing a MarTech stack can be an absolute minefield. But, by taking a practical approach and following some basic principles the process can be less frustrating. Enjoy greater stability and get on track for positive results. Join me to learn how we manage the stack at Poly (winner of a 2020 Stackie Award) in a way that can work for any size organization. Key takeaways: - Vendor/platform selection tips - Building a solution business case - Avoiding “shiny…
Find out more »April 2021
Marketing Mondays – Google Analytics for Beginners and Advanced
Google Analytics for Beginners and Advanced. In this deep dive of Google Analytics, IQ Certified Ben Holland discusses what you need to know to become an analytics pro. First Ben will cover the admin section of the platform letting you know how to filter out company IPs, clean up your data, how to use views, and more. Then Ben will cover what the front end of analytics does and what to pay attention to. After this Ben will teach you…
Find out more »May 2021
Marketing Mondays: How to stop firefighting and solve a real issue
Session Description: Does your team get stalled or stuck solving issues? Do you find yourselves ‘firefighting’ 136 problems weekly and yet never solve any real issues? What would it look like if you solved one real issue quickly, so that 12 issues go away… forever? Join us as leadership team coach and former Marketing Agency principal Dave Borland uncovers the solutions to help your team quickly solve real issues. About the Speaker: Dave Borland is a four-time entrepreneur, having…
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