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September 2020
Marketing Mondays: Finding your Capital S Story
You shouldn’t spend a single dollar on your marketing unless you can tell whether that dollar is doing anything for you. That’s especially true now, when the world is seemingly upside down, lurching from crisis to crisis. What’s the best marketing asset you own, the one that will drive your best results, no matter what challenge you face? It’s your Capital S Story – the story that answers the question of why someone should buy from you, work for you,…
Find out more »October 2020
Marketing Mondays: Online Reputation – Search Engine Optimization/Wikipedia and more…
Worried about SEO/reviews/Google results/Wikipedia, and/or any other scary-sounding tools that you’re uncomfortably aware that you may be responsible for? Join Josh Green for this session where he will discuss everything to do with digital. Josh Greene is the CEO for The Mather Group, a digital agency, that helps companies manage how they’re found online, through Wikipedia and Search Engine Optimization. Prior to The Mather Group, Greene was the VP of Marketing for both 1-800-PACK-RAT and Zippy Shell where he was…
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