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February 2021

Marketing Mondays: What if I say yes? The power of boldly pursuing failure.

February 8 @ 12:00 pm - 1:00 pm
Virtual; Zoom Meeting
Free

Suppose you have this big dream— the kind that gives you butterflies at even the thought of it. But the second you start imagining pursuing that dream, you clam up with fear. What will others think? Do I have what it takes? What if I fail? If you’re anything like me, that fear of failure can stop you from dreaming any further. Because let’s face it: being vulnerable enough to screw up is terrifying. But what if we pushed past…

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Collegiate Conversations – Digital Marketing and SEO Sponsored by Point Park University Rowland School of Business

February 16 @ 5:00 pm - 6:00 pm
Virtual; Zoom Meeting
Free

  Thank you to the Point Park University Rowland School of Business for their sponsorship of this series.       Join the American Marketing Association for Collegiate Conversations! Listen to a panel of experts on several different topics in this three-part series. The first session will discuss Digital Marketing and SEO in today's changing business landscape. Attendees will hear discussions surrounding topics such as: Optimization Best Practices Behavioral Marketing Social Listening

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Coffee Connections: February

February 17 @ 7:00 am - 8:00 am
Virtual; Zoom Meeting
Free

Get your networking out of the way first thing in the morning by grabbing a cup of joe and joining us for Coffee Connections!  

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Level Up with Luke Goetting – Virtual Revolution* – How To Maximize Your Impact in 2021 Online Events & Meetings

February 18 @ 12:00 pm - 1:00 pm
Virtual; Zoom Meeting
$10 – $15

In 2020, marketers had to quickly adjust to virtual meetings – getting by with whatever workarounds they could manage. In 2021, marketers like you can take the lead and thrive by crafting highly memorable virtual experiences featuring high-impact speaker strategies, dynamic content and interactivity techniques. Presentation expert Luke Goetting will share virtual strategies for: ❖ PLANNED PRESENCE Be strategic about how your speakers appear on-camera! Break from the "hunched over laptop" norms and evaluate how standing, gesturing and eye-contact can…

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Big Day Ad Review co-hosted with the Ad Fed

February 24 @ 12:00 pm - 1:00 pm
Virtual; Zoom Meeting

You’ve watched the game. You’ve viewed the spots. You’ve read the reviews. Now it’s time to share your thoughts. Join us for our annual Big Game Ad Review as we partner with the American Marketing Association Pittsburgh to review, discuss and cast votes for television commercials that aired during the Big Game. Andrew Stockey of WTAE Channel 4 Action Sports will lead a panel of advertising experts through a discussion of their favorite 16 commercials, with the opportunity to cast…

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