The Power of Networking
Networking is the single most important thing that you can do to differentiate yourself from others or to quickly grow your company’s exposure. People overlook just how important networking can be to your image....
The Evolution of Influencer Marketing
By Dwayne Waite Jr, Marketing Manager- Schell Games As brands and organizations look at the future landscape of marketing, advertising, and public relations, one thing is clear- having a stance on influencer marketing is...
Sender Beats Subject Line: The Power of Blog Branding
By Christopher Gillespie Originally Posted on 11/20/2020 at the National American Marketing Association Website Words can’t do everything on their own—a strongly branded blog will entice readers much more than an emphatic headline Digital...
Meet Our Team: Emily Munk, VP of Communications
Meet Emily Munk! Emily is currently the Vice President of Communications for the American Marketing Association – Pittsburgh Chapter. She joined the Pittsburgh Chapter this past year and was involved previously with her alma...
Why Video is the Future of Marketing
Why Video is the Future of Marketing Put yourself into this scenario: You’re given the ultimatum to watch a 10-minute video or to read a 10-minute article. Which would you choose? I’m sure the...
Meet Our Team: Carlos Tribino, VP of Membership
Meet Carlos Tribino! Carlos is the Vice-President of Membership for the AMA – Pittsburgh Chapter and he serves on the Board of Directors. Although relatively new to the organization, Carlos has strong hopes for...
What’s in a Tagline?
What’s in a Tagline? How do you pack in a brand’s storyline, its mission, vision, culture, background and unique selling proposition into a handful of characters? Welcome to the world of tagline development, the...
Adapting Your Marketing Strategy to Reach Different Generations
Adapting Your Marketing Strategy to Reach Different Generations When it comes to developing a marketing strategy for your business, it can be overwhelming determining where to start. Most businesses today that operate as a...
Branding in the New Normal
Branding in the New Normal Regardless of when and how things get back to “normal,” a “new normal” is here and brings with it unprecedented change in how brands need to position themselves before...
Meet Our Team: Ron Baumiller, President-Elect
Meet Ron Baumiller! Ron is currently the President-Elect of the AMA Pittsburgh Chapter and serves on the Board of Directors. As a long-time member of the AMA both here in Pittsburgh and in Boston,...