What is SEO and How It Works.
Originally written by Mackenzie Farone of MF Digital Marketing. What is SEO and How It Works? – Digital Marketing Blog It is a common practice today for companies both large and small to have...
Goals for Marketing Professionals to Set in 2021
Goals for Marketing Professionals to Set in 2021 As marketing professionals, we’re always looking for the next best thing we can do to improve our skillset. Marketing is an everchanging field, with new and...
The Power of Networking
Networking is the single most important thing that you can do to differentiate yourself from others or to quickly grow your company’s exposure. People overlook just how important networking can be to your image....
The Evolution of Influencer Marketing
By Dwayne Waite Jr, Marketing Manager- Schell Games As brands and organizations look at the future landscape of marketing, advertising, and public relations, one thing is clear- having a stance on influencer marketing is...
Sender Beats Subject Line: The Power of Blog Branding
By Christopher Gillespie Originally Posted on 11/20/2020 at the National American Marketing Association Website Words can’t do everything on their own—a strongly branded blog will entice readers much more than an emphatic headline Digital...
Meet Our Team: Emily Munk, VP of Communications
Meet Emily Munk! Emily is currently the Vice President of Communications for the American Marketing Association – Pittsburgh Chapter. She joined the Pittsburgh Chapter this past year and was involved previously with her alma...
Why Video is the Future of Marketing
Why Video is the Future of Marketing Put yourself into this scenario: You’re given the ultimatum to watch a 10-minute video or to read a 10-minute article. Which would you choose? I’m sure the...
Meet Our Team: Carlos Tribino, VP of Membership
Meet Carlos Tribino! Carlos is the Vice-President of Membership for the AMA – Pittsburgh Chapter and he serves on the Board of Directors. Although relatively new to the organization, Carlos has strong hopes for...
What’s in a Tagline?
What’s in a Tagline? How do you pack in a brand’s storyline, its mission, vision, culture, background and unique selling proposition into a handful of characters? Welcome to the world of tagline development, the...
Adapting Your Marketing Strategy to Reach Different Generations
Adapting Your Marketing Strategy to Reach Different Generations When it comes to developing a marketing strategy for your business, it can be overwhelming determining where to start. Most businesses today that operate as a...