Branding in the New Normal
Branding in the New Normal Regardless of when and how things get back to “normal,” a “new normal” is here and brings with it unprecedented change in how brands need to position themselves before...
Meet Our Team: Ron Baumiller, President-Elect
Meet Ron Baumiller! Ron is currently the President-Elect of the AMA Pittsburgh Chapter and serves on the Board of Directors. As a long-time member of the AMA both here in Pittsburgh and in Boston,...
Identifying Your Target Market
Identifying Your Target Market It’s no surprise that with the current state of the world, defining your target audience is important now more than ever. No one can target everyone, and they shouldn’t try...
Meet our Team: Mackenzie Farone-Waite, VP of Digital Marketing
Meet Mackenzie Farone-Waite! Mackenzie is currently our VP of Digital Marketing for the American Marketing Association – Pittsburgh Chapter. Although she is a relatively new member of the AMA, she’s become an instrumental part...
Meet Our Team: Jamie Orlando, President
Meet Jamie Orlando! Jamie is the current President of AMA Pittsburgh. As an AMA member for three years, Jamie is responsible for energizing and engaging our AMAzing team of board members. His job is to support the board of directors and...
Resumes vs. LinkedIn Profile – Which is Better for Job Seeking?
Resumes vs. LinkedIn Profile – Which is Better for Job Seeking? LinkedIn first made its debut in the social media industry back in 2003 and has been soaring ever since. It was created to...
The New Norm of Working Remotely: An Interview with Bill Sarris
The New Norm of Working Remotely: An Interview with Bill Sarris It’s no surprise that with the current state of the world, many industry professionals have been finding themselves working from home for an...
Leadership and Legacy: Reflections from Immediate Past President, Lauren Norris
Lauren Norris, Immediate Past President, reflects on two years of leading AMA Pittsburgh and ensuring future success.
How Apple Reimagined Its WWDC Experience
June 23, 2020 By: Zack Kutchma – Aspiring Marketing & Brand Leader | Technologist, Entrepreneur, & Storyteller | Future “Gordon Ramsey” of Marketing Apple has always been known for continuously reinventing the customer experience...
Meet Our Team: Ed Scherer, VP of Finance
Meet Ed Scherer! Ed has been with the AMA for several years now, and currently holds the position of Vice President of Finance for the Pittsburgh Chapter. Having been a CPA for an extended...