2018 Collegiate Nonprofit Marketing Plan Competition: MedExpress


Congratulations to all who participated and supported the 2018 Pittsburgh AMA Collegiate Marketing Plan Competition.

MedExpress was the competition case and Chatham University graciously hosted the 12 student teams, their faculty advisors and the competition judges in the Mellon Board room on April 13th.

Chatham Professor Deb DeLong authored the case study working with MedExpress’s Steven Sarfin VP of Marketing. “MedExpress was delighted to partner with the AMA Pittsburgh Area college chapter competition. The enthusiasm and creativity of the students was clearly demonstrated in the quality of the work and we came away with a deeper understanding of this important demographic group,” said Sarfin.

The 2018 winners (pictured below):

1st Place:             Robert Morris University

2nd Place:           Chatham University

3rd Place:            Messiah University

4th Place:            Indiana University of Pennsylvania

5th Place:            Chatham University

Thanks to our esteemed judges – marketing professionals who gave generously of their time to connect and support these student efforts.

Marketing Plan Competition Judges

Judges on site included (left to right) Josh Gmys RevLocal and outgoing AMA President, Shawn Graham founder Deep Varnish, Krystin Roczko Adidas Account Marketing Manager, Tim McLaughlin President 321Blink, Angela Churchill Director of Marketing Comcast Business, Lauren Norris Rev Local and incoming AMA President, Shea Murtaugh President Hoffman Murtaugh and Paul Carbone Sales and Marketing Director UPMC Health Plan.  Not pictured – Beth Vukmir VP Strategy Gatesman Agency.


First Place Marketing Plan Competition

Danin Greusel Community Involvement & Growth Manager MedExpress, RMU students Eddie Thomas, Emily Nobers and David Bursic, and Steven Sarfin VP Marketing MedExpress

Second Place Marketing Plan Competition

Chatham University’s second place team comprised of Deborah DeLong PhD with her students Joziah Council and MacKayla Smirga and MedExpress’s Steven Sarfin and Danin Greusel.

Third Place Marketing Plan Competition Winners

Messiah University’s third place team comprised of Stephanie Walton, Alicia Stoltzfus, Megan Booher, and Brittany Balmer.