2015 Collegiate Nonprofit Marketing Plan Competition: Sustainable PittsburghRMU

The Pittsburgh AMA Marketing Plan Competition culminated Friday, April 10th at the Sewell Center of Robert Morris University with 9 teams from 5 different universities competing with their plans for Sustainable Pittsburgh. Six judges and Matt Mehalik from Sustainable Pittsburgh donated their time to scoring the plans and interacting with the students. Our judges reviewed each teams plan, poster and presentation (150 points total) ultimately determining the three award winning teams who received bragging rights along with $300 for First place, $200 for Second place and $100 for Third place.

1st Place:             West Virginia University

2nd Place:             University of Pennsylvania

3rd Place:            Indiana University of Pennsylvania

Thanks to our esteemed judges –marketing professionals who gave generously of their time to connect and support these student efforts.

Marketing Plan Competition Judges

Judges (left to right) Bethany Brown MSA, Steve Sarfin MedExpress, Angela Fergusen Giant Eagle, Lynda Nyman Penn Brewery, Pam Koren McDonalds and Matt Mehalik Sustainable Pittsburgh.

  • Pam Koren Director of Marketing McDonalds Corp
  • Paul Carbone UPMC Health Plan Sales and Marketing Director
  • Steven Sarfin VP Marketing at MedExpress
  • Angela Ferguson Giant Eagle Customer Service Development Manager
  • Linda Nyman Co owner and marketing director Penn Brewery
  • Bethany Brown Client Relationship Director MSA
  • Matt Mehalik, Program Manager Sustainable Pittsburgh


First Place Marketing Plan Competition

First Place Team from WVU with flanking Michael Walsh, Ph.D. Chair and Associate Professor of Marketing WVU are team members Matt Elder, Jessica Petrina, Mark Byrne and Tanner Assimos.

Second Place Marketing Plan Competition

2nd place team from University of Pittsburgh Kyle Boronky, Will Kottcamp, Asher Williams, Erin Ludlow

Third Place Marketing Plan Competition Winners

3rd place team from IUP Jason Kolenda, Justin Ledbetter, Andrew Potter and Jessica Romani

Steve Sarfin at the Marketing Plan Competition

Steve Sarfin, VP of Marketing at MedExpress gives feedback to the student teams.

Marketing Plan Competition

Student teams from University of Pittsburgh, Slippery Rock University, Robert Morris University, Indiana University of Pennsylvania and West Virginia University competed in the AMA Collegiate Marketing Plan Competition.