The 4th Annual AMA Pittsburgh Collegiate Marketing Competition took on PPG Paints and brought it all to Robert Morris University on April 7th. The PPG Paint connection was spearheaded by Zone HR Manager Kristen J. Canale and Jeff Black, Zone Director US Stores working with Dr. Jeananne “Nan” Nicholls of Slippery Rock University who wrote the case for the competition. This year’s competition featured 15 teams of undergraduate marketing and business majors from Chatham University, Indiana University of Pennsylvania, University of Pittsburgh, University of Mount Union, Messiah College, Robert Morris University, Slippery Rock University and West Virginia University.
Eleven judges worked on the three phases of the competition. Phase 1 included the marketing plan. Phase 2 and Phase 3 were onsite at RMU and included Q&A with the teams and their posters as well as the presentations of the top five teams. Thanks to Paul Carbone Sales and Marketing Director UPMC Health Plan, Michelle Fuscaldo Management Supervisor MARC USA, Josh Gmys President Pittsburgh American Marketing Association, Steven Sarfin VP Marketing at MedExpress, Shawn Graham Founder Deep Varnish, Shea Murtaugh President Hoffman Murtaugh, Beth Vukmir VP Strategy Director for The Gatesman Agency, Donna Evans PR Consultant, Pam Koren Marketing Director McDonalds, Joe Leachko StudioMe and Angela Churchill Director of Marketing Comcast Business for their time and expertise.
Special thanks to the AMA Higher Education committee. Co-Vice Presidents Paige Beal Point Park University and Deb DeLong Chatham University work with a committee of faculty including Mike Walsh WVU, Steve Clinton RMU, Nan Nicholls SRU, Joel Evans University of Mount Union, David Hagenbuch Messiah College, Parimal Bagthat IUP and Audrey Guskey Duquesne University to develop and implement the competition.
1st Place: Robert Morris University
2nd Place: Indiana University of Pennsylvania
3rd Place: Chatham University
4th Place: Slippery Rock University
5th Place: West Virginia University
Thanks to our esteemed judges – marketing professionals who gave generously of their time to connect and support these student efforts.