5 Benefits of the Hashtag
Hashtag; a word or phrase preceded by a hash sign (#), used on social media platforms to identify messages on a specific topic. The hashtag is a relatively new trend in social media, originating...
Building the Pittsburgh Dad Brand, Part 2
A behind-the-scenes interview with the creators of Pittsburgh Dad We continue our interview with the creators of Pittsburgh Dad, Curt Wootton and Chris Preksta, ahead of their induction into the AMA Pittsburgh Hall of...
Building the Pittsburgh Dad Brand
A behind-the-scenes interview with the creators of Pittsburgh Dad Pittsburgh Dad has become a beloved character in Pittsburgh. Since 2011, his YouTube videos have accumulated over 72 million views, capturing the humor and nostalgia...
8 Reasons Your Social Media Campaign is Failing
You’ve invested time and effort into social media, but you’re not seeing the return you expected – so what’s the issue? Looking closer at the data, audience and channel could yield changes that increase...
This Is What Works in Facebook Headlines: The 20 Most Effective Phrases
Looking to up your Facebook advertising game? Here are the top 20 phrases that work to increase your likes, comments and shares. Also included are the top 20 worst phrases to use when seeking...